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RENTABILISER LEXIQUE REGIE PUBLICITAIRE
Zone Lexique - Rubrique Les Formats - Thématique Flash Transparent

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FORMAT : Flash Transparent

11/03/2010 -
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| Banniere | Banniere Flash | Bouton | Expand Banner | Flash Transparent | Habillage du site | Intersticiel | Livesquare | Mega Banner | Out the Box | Pop-under | Pop-up | Publicite flottante | Rectangle | Site under | Skyscrapper | Slide | Slide-in |

Voici une courte présentation des différents formats publicitaires utilisés sur Internet. Ces formats sont contrôlés par l’IAB, l’organisation chargée de fixer un cadre au monde de la publicité en ligne, de l’e-publicité.

Flash Transparent

Vous l’avez souvent vu sur certains sites, une photo ou un dessin apparaît sur l’écran de manière détourée (sans le contour blanc normal d’une image). Outre que les formes de ces images sont plus courbes et plus fluides, le site se voit en transparence en dessous. Il faut attendre la fin de l’animation pour accéder au site. Le taux de clics (et surtout de clics d’erreurs) est parmi les plus importants. Mais les publicités ainsi diffusées sont souvent les plus jolies, le format s’y prêtant largement et bénéficie d'un impact en terme de notoriété important, car il faut attendre la fin de l'animation, et donc la regarder, avant de consulter le site.En effet, rares sont les boutons de fermeture présents, qui fonctionnent !


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